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Chapter 49

"The mission is the most important part of the business. It is the spirit of the business. It is the heart of the business," he continued. "Without spirit and heart, most entrepreneurs will not make it, simply because the road ahead is a hard one."

The world is filled with great products that fail. The product fail because they didn't have the power of the big business and investor. A create business will have a strong mission, great leadership, a competent team of managers who work well together, excellent cash flow and financing, clear effective sales and marketing communications, systems that works effectively, clear and tight documents and agreements, and of course, a great product.

Too many businesses were people dependant. McDonald's is system dependant. It has well-designed systems. Jason had looked at so many businesses that were top-heavy, staffed by highly educated and highly paid people who were working hard and accomplishing little. In most cases, these types of bu
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